Classes and Lesson Plans

Class

Topic

Text Reference

1. The Field of Marketing Chapter 1
     
2. The Changing Marketing Environment Chapter 2
     
3. Market Segmentation Chapter 3
     
4.

Segmentation, Positioning and Forecasting

Chapter 4

     
5. The Marketing Plan Chapter 5
     
6. Managing Customer Relationships Chapter 6
     
7. Midterm Exam Chapters 1 - 6
     
8. Marketing Research and Information Chapter 7
     
9.a

Consumer Behaviour

Chapter 8
     
9.b

The Business Market

Chapter 9
     
10.a Brand, Image, Warranty, and Packaging Chapter 10
     
10.b Product Strategy (Product Life-cycle) Chapter 11
11. Marketing Communications Chapter 19
     
12. Marketing Considerations for Service Businesses Chapter 12
     
13.

The Many Faces of Retailing

Chapter 16
14. Marketing Plan Presentations
     
15. Final Exam Chapters 7 - 12, 16, 19


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Please note: March Break does not affect night courses. Our classes will continue as scheduled during March.


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